Breast, bottle or both: at Minbie we believe every feeding journey deserves support. So when parents ask us which formula we reach for, our answer is simple. It's mumamoo, and here's why we think it's one of the best formulas in Australia.
We spend our days thinking about how babies feed. We know that choosing a formula can feel like a big decision, often made when you're tired, stretched and maybe a little worried. We wanted to share the brand we trust, and what makes it stand out.
100% Australian, from paddock to tin
mumamoo is milked, made and manufactured in Australia, using 100% Australian cow's milk from cows that graze on open pastures. The milk contains naturally occurring A2 protein.
It's not just the formula, either. The tins, lids and scoops are Australian made too, and fully recyclable. As an Australian brand ourselves, we love backing a brand that keeps its whole supply chain close to home. It means a lower carbon footprint and real investment back into Australian communities.
Made by mums, with no shame and no stigma
mumamoo was founded by four Australian mums, Charlotte, Kristina, Belinda and Miriam, who have eight children between them. They built the formula they couldn't find during their own feeding journeys. The business is female owned and operated, with mums calling the shots.
What we love most is their message. mumamoo is loud and proud about reducing the stigma around formula feeding and helping parents make informed choices without guilt. That lines up perfectly with how we see things at Minbie. Fed is fed, and parents deserve support whichever way they feed.
What's inside, and what's left out
mumamoo is developed in line with the Australia New Zealand Food Standards Code, then tested beyond those requirements for consistency, safety and quality. Each stage is nutritionally complete for its age group and includes:
- Prebiotics and probiotics
- Iron and zinc
- Vitamin C and B12
- Calcium and vitamin D
- 9 immunity nutrients
Just as important is what you won't find. There are no preservatives, no artificial flavours, no GMO ingredients and no added table sugars. The tins, lids and scoops are also BPA free.
The range covers every stage, all at $34.90 for an 800g tin:
|
Stage |
Product |
Age |
|---|---|---|
|
Stage 1 |
Premium Infant Formula |
0 to 6 months |
|
Stage 2 |
Premium Follow-On Formula |
6 to 12 months |
|
Stage 3 |
Premium Toddler Milk Drink |
1 year + |
Loved by parents, and award winning
We're not the only ones who rate it. mumamoo has been named Best Baby Formula in Australia on productreview.com.au four years in a row. Its Stage 1 formula sits at 4.9 stars from more than 450 reviews.
Read through those reviews and a few themes keep coming up. Parents mention how easy it is to prepare and that it doesn't have the strong smell of some other brands. Mums who combination feed say it sits comfortably alongside breastfeeding. Others say moving from Stage 1 through to Stage 3 has been smooth. Plenty of parents also simply love that it's Australian made and owned by mums.
The little details that make life easier
mumamoo has clearly been designed by people who've done the 3am feed. A few of our favourite touches:
- Scoop-lock tin with in-built leveller. The scoop sits under the lid, so no digging through powder, and levelling is quick and accurate.
- Milk Club subscription. Formula delivered to your door on your schedule, with member pricing and the option to pause, skip or cancel anytime.
- Formula Forecaster. A handy tool on their site that helps you work out how much formula you'll need.
- Same day dispatch. Order before 11am on a weekday and it ships that day, Australia wide.
- Giving back. For every tin bought on their site, a portion goes to PANDA (Perinatal Anxiety & Depression Australia), which supports the mental health of new and expecting families.
Better together: mumamoo and Minbie
A great formula deserves a great bottle. Minbie was designed to support babies however they feed, which makes it a natural partner for mumamoo, whether you're formula feeding full time or mixing breast and bottle.
If you're starting formula for the first time or switching brands, mumamoo has a transition guide on its website to help you make the change gently.
We chose mumamoo because it shares what matters to us: quality Australian ingredients, thoughtful design, and genuine support for parents without judgement. We think you'll love it as much as we do.
Breastfeeding is recommended for babies wherever possible. Infant formula is a suitable alternative when breastfeeding isn't possible or chosen. Always speak with your doctor, midwife or maternal and child health nurse before starting or changing formula, and follow the preparation instructions on the tin.