Our Story

OUR FOUNDER

Redesigning the baby bottle

Award-winning designer, mother and grandmother Julia Wilson created Minbie to solve a problem she believed shouldn't exist: babies having to relearn how to feed when introduced to a bottle.

Watch Julia explain the thinking behind Minbie's patented design, why every contour has a purpose, and how both of her granddaughters were raised using Minbie, just like the more than 400,000 families who have trusted Minbie to support their feeding journey.

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The complexity of postnatal feeding demands a nipple that perfectly matches the way babies nurture breastfeeding. A unique cycle is created when babies are able to latch properly and draw the breast milk well. Our unique bottle teat design is a breakthrough in protecting a baby’s instinctive breastfeeding technique.

I strongly believe families should not have to settle for a bottle that might be harmful to their breastfeeding journey. They deserve a bottle that nurtures and protects that instinctive, special bond.

- Julia, Co-founder Minbie

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Our story

Family owned & operated

Minbie is proudly family owned and operated, co-founded in Melbourne by mother and son duo, Julia and Torquhil.

What began as Julia’s determination to solve a long-standing feeding problem has grown into a trusted Australian brand supporting hundreds of thousands of families.

Still led by the same values it was founded on, Minbie remains committed to thoughtful design, honest education and products that genuinely support parents through the realities of feeding.

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Your feeding journey

Fed is best

At Minbie, we believe breastfeeding is a wonderful goal, and we also know feeding journeys do not always go to plan.

That is why we believe in supporting families with products that help protect breastfeeding where possible, while also making room for the realities of modern life. Whether you are exclusively breastfeeding, mixed feeding, pumping, supplementing or bottle feeding, every family deserves support without guilt or pressure.

Fed is best. Supported is best too.

Feed supported

Feel safe to feed your way

Parents should feel confident introducing a bottle when they need to. That confidence comes from knowing the products they use have been designed with care.

Minbie was created to give families more freedom and flexibility while helping protect a baby’s natural feeding instincts. As our community grew, so did our range, with pumps, sterilisers, warmers and a dummy designed to support families across every stage of their feeding journey.

Breast to bottle

Confidence to move between breast & bottle

Introducing a bottle should not mean compromising your breastfeeding journey. That is why Minbie was designed differently from the start.

Our patented teat is shaped to support a baby’s natural, instinctive feeding technique, encouraging proper latch and active feeding. Instead of making bottle feeding easier than the breast, Minbie helps babies maintain the skills they need for breastfeeding.

The result is greater confidence for parents. Confidence to introduce a bottle when needed, and confidence that your baby can move between breast and bottle more naturally.

Because feeding should feel supportive, not uncertain.